L.A. Nonprofit Gets $50K from The Pepsi Refresh Project

L.A. Nonprofit Gets $50K from The Pepsi Refresh Project on TODAY Show TreePeople Boosts Funding for Fire Restoration in Angeles Nat’l Forest

Los Angeles – Twice during the week of May 24, 2010, Los Angeles nonprofit TreePeople appeared on NBC’s the TODAY Show as part of Pepsi’s Refresh Project. TreePeople received $50,000 from Pepsi Refresh to support the nonprofit’s restoration efforts in the fire-ravaged Angeles National Forest. Volunteer training will begin in early January 2011 and planting will start mid-February. The restoration effort follows the devastating 2009 Station fires that burned 144,000 acres, the largest fire in Los Angeles County history.

"The Pepsi Refresh grant will allow TreePeople to train and equip 3,500 volunteers to restore the heavily fire-damaged Angeles National Forest," said TreePeople Founder and President Andy Lipkis. "Pepsi Refresh’s generosity will allow volunteers to revitalize the forest by planting trees and native plants so this ecosystem can once again provide critical water supply, air protection, habitat and recreation for generations to come.”

TreePeople’s project is just one of the thousands of innovative, optimistic ideas for which the Pepsi Refresh Project will award more than $20 million in 2010.

Pepsi Refresh Project
The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009. Pepsi will fund projects that make a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. Individuals can apply for Pepsi Refresh Project grants (www.refresheverything.com) to benefit a variety of projects and site visitors can vote for the best ideas for funding.

TreePeople is an environmental nonprofit that unites the power of trees, people and technology to grow a sustainable future for Los Angeles. The Pepsi Refresh donation supports TreePeople’s partnership with the U.S. Forest service to restore the fire-damaged Angeles National Forest. More information at www.treepeople.org.

# # #